Vision & Values

As a leading global pulp-and-paper company, we believe in delivering innovation, sustainably and responsibly, working together to secure a better future of our customers, communities,employees, shareholders and you.

Our Value


Our employees, who are integral to Asia Pulp & Paper (APP) Sinar Mas success


The environment, as our business, depends on sustainable operations


Our customers and suppliers, who sustain our business


Our shareholders, and the community to whom we are accountable


The principles of good governance as we continue to build a sustainable business

Sustainability Highlights


R&D and seedling production

5 Main

Seedlings nurseries

Annual output of


Seedlings nurseries


39 forestry concessions

Seedlings nurseries

100% of forestry concessions

Compliant to PEFC scheme and certified with PHPL-VLK (SLVK, Timber Legality Assurance System)

100% of forestry concessions

Certified with PHPL-VLK (SVLK, Timber Legality Assurance System)

Fiber sources for paper production


Plantation Fiber


Imported Fiber


Recycled Fiber

Pulp & paper production

59% of our energy

is generated from renewable fuels

Water consumption


per tonne of production

We reused, recycled or recovered

36% of waste

in 2020

80% of our mills

Certified to ISO 50001 energy management system

Customers & consumers

150 Countries

APP brands are marketed in

17 Million

tonnes total capacity (APP Indonesia)

We believe that the growth of our business is dependent on the support of the people around us: partners, employees, communities, and you. Together, we are growing our tomorrow.

Awards & Achievement in 2020

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About Us

History, Our Products, Map of Operations, Our Mills, Mills and Products Certification

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Senior Statements

Chairman's & Chief Sustainability Officer's Statement

Sustainability Roadmap

Sustainability has always been at the core of our business. At APP, we create products and deliver services with care through responsible and sustainable innovations for every product life stage.

For us "Growing" is not only about business but also the purpose of improving the livelihoods of people around us.

Sustainable Development Goals

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APP are fully committed to supporting the SDGs. We applied the UN's SDG Compass tool to create a detailed map of how our activities and our wider supply chain directly impact a range of the Global Goals.

We have provided a detailed breakdown of each Goal, indicator and sub-indicator that we are addressing through our activities in the Appendix of this Report.

More info on

Step 01

the SDGs

Step 02

Defining priorities

Step 03

Setting goals

Step 04


Step 05

Reporting &

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SDGs Top Priority, Stakeholder, Materiality, Governance, Business Ethics & Risk Management

保持可持续性在澳门葡京官网操作, we are committed to carefully and responsibly manage these resources, applying the precautionary principle in our approach to identifying and managing adverse impacts on the environment.

By applying innovative design and ensuring the highest manufacturing efficiency in our mills, we directly support our customers' sustainability goals.

Waste Management

Efficient Use of Water

Supplier Compliance Mechanism

Emissions Monitoring

Water Reuse and Recycling

Efficient Use of Raw Materials and Fuel

Production Flow

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1. Wood Preparation
2. Cooking
3. Bleaching
4. 纸浆、纸 & Tissue Product

Water Treatment

Water Waste Treatment

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How We Work, Energy & Carbon Emissions, Waste & Materials, Product Innovation

Policy Commitment

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As a responsible business, APP aim to support the Government of Indonesia in achieving its Nationally Determined Contribution (NDC) target, of which forestry protection plays a significant role through the way that areas of forestry and peat land can store carbon dioxide.

Policy Commitment 1

Protecting Natural Forest


Policy Commitment 2

Peatland Management


Policy Commitment 3

Social Commitments


Policy Commitment 4

Global Chain Supply


FCP Achievement in 2020



Programme for the Endorsement of Forest Certification-SFM







SVLK. Timber Legality Assurance System






Training and Education for Human-Wildlife Conflict Mitigation

We engage with wildlife experts and The Natural Resources Conservation Agency (BKSDA) to provide routine training for APP's pulpwood suppliers Task Force Team. With the wildlife experts and local forestry offices training and education to forestry workers, contractors as well as local communities related to the conservation of endangered species and tips on how to prevent, avoid and mitigate conflict with wildlife.


of Sumatran Elephant population in Sumatra


of Sumatran Tiger population in Sumatra


of Bornean Orangutan population in Kutai landscape

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Forestry Value Chain, Sustainability Dashboard, Sustainable Forest Management, Forest and Biodiversity Protection and Conservation, Desa Makmur Peduli Api (DMPA)

APP recognizes its responsibilities not only to its employees but also to the local communities living in and around its operation areas. Under the Sustainability Roadmap, we are investing in human capital management to ensure our business continuity, as well as empowering and inclusiveness of communities as part of our sustainable operations.

Woman Empowerment Programme

Community Empowerment

WASH and Waste Management Programme in Community

Human Rights

Health and Safety

Education and Training

Diversity & Equal Opportunities

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How We Work-CSR, CSR Programmes, Our People, Our Employees, Training, Human Right etc.